Muscle Inc. Anniversary Recap: Hanging Out With Bodybuilding Royalty
Muscle Inc. Anniversary Recap: Hanging Out With Bodybuilding Royalty
Recently, the fitness world gathered to celebrate the one-year anniversary of Muscle Inc., and SuperFitness New & Used Gym Equipment was right in the middle of the action. The event was nothing short of spectacular, with a massive line of dedicated fans wrapped completely around the venue. Throughout the day, an estimated 2,000-plus people walked through the doors to celebrate the gym’s massive success and meet some of the most iconic figures in the fitness industry.
Guy Cisternino, the proud owner of Muscle Inc. and a retired professional bodybuilder, brought out an incredible roster of bodybuilding royalty to celebrate this milestone. The guest list featured absolute legends and top-tier competitors, including Jay Cutler, Flex Lewis, Juan Morel, Regan Grimes, and many more. At SuperFitness New & Used Gym Equipment, we know that building a premier training facility requires immense dedication and high-quality commercial machines, and it was a privilege to witness the tight-knit fitness community come together for this monumental day.
Building Legendary Gyms with SuperFitness New & Used Gym Equipment
When it comes to outfitting a world-class training facility, professional bodybuilders know exactly what they are looking for. During the anniversary event, Jay Cutler spoke passionately about the importance of finding rare, high-quality gym equipment. Cutler noted that dedicated athletes build legendary gyms with legendary equipment because it is a direct reflection of their passion and belief in the sport. He shared a nostalgic story about a specific, custom piece of equipment from his early career: a Flex Equipment step mill that was personally given to him by the company’s designer and owner, Mark Nelly.
Cutler used that exact step mill throughout his original Mr. Olympia preparations twenty years ago. When the machine finally broke down after two decades of use, Cutler immediately called Steve at SuperFitness to share the news. Taking a moment to express his gratitude, Cutler publicly thanked Steve and SuperFitness New & Used Gym Equipment for being his absolute “go-to when it comes to equipment” and for providing him with great pricing and personal discounts over the years.
Flex Lewis, another icon in the bodybuilding community, also shared his history of sourcing commercial machines from SuperFitness. When Lewis was opening the original Dragon’s Lair gym in Boca Raton around 2016 or 2017, he needed specific, high-quality one-piece machines to outfit his facility. Lewis emphasized that during the infancy stage of building the Dragon’s Lair—a gym designed to help him prepare to defend his titles—he specifically reached out to Steve to supply the equipment he needed.
Jay Cutler on Lifelong Motivation and Fan Connections
Beyond discussing equipment, Jay Cutler proved once again why he is widely considered one of the greatest ambassadors for the sport of bodybuilding. At the Muscle Inc. event, fans enthusiastically waited in line for two to three hours just for a chance to meet him.
When asked about his ongoing motivation to train, Cutler explained that interacting with his diverse fanbase—ranging from the younger generation to older individuals and female fitness enthusiasts—is what continually fuels his drive. While he is highly self-motivated and maintains an office filled with accolades that serves as a museum of his legendary achievements, it is the personal connections that keep him going. Hearing life-changing stories from fans who have overcome obstacles gives him the inspiration to go home, train harder, and strive to be better every single day. Cutler also drew a heartfelt parallel to the gym equipment industry, telling Steve that just as a positive interaction can change a fan’s life, SuperFitness sells equipment that ultimately changes people’s lives by helping them achieve their health goals.
The Origin of SuperFitness and Guy Cisternino’s Vision for Muscle Inc.
The event also provided a moment for Steve to reflect on the origins of SuperFitness New & Used Gym Equipment. Steve revealed that he originally planned to step onto the prestigious Olympia stage for his final bodybuilding show. However, a necessary knee replacement altered his path. Pivoting away from competition, he began selling gym equipment worldwide, turning a difficult career transition into the massively successful SuperFitness business we know today.
Guy Cisternino resonated with these stories of evolution. Now 43 years old, Cisternino has transitioned from a highly competitive athlete to a successful gym owner. He has built Muscle Inc. into what many attendees praised as the cleanest gym with the most tight-knit community in the industry. Cisternino expressed deep gratitude for the friends and sponsors who flew in from all over the world to support him, noting that these relationships are the true reward of his career. With Muscle Inc. thriving in its first year, Cisternino hinted that plans for additional gym locations might already be in the works.
Cisternino also made sure to give a massive endorsement to SuperFitness. He urged his followers and anyone in the market for fitness gear to contact Steve, stating that SuperFitness has the “hugest warehouse” of equipment he has ever seen. Highlighting the multiple top-tier brands and the best prices available, Guy confidently directed his community to SuperFitness for all their equipment needs.
Bodybuilding Insights: Epic Cheat Meals and Intense Preps
The Muscle Inc. anniversary was also a place for massive fitness personalities to share wild behind-the-scenes stories. Juan Morel, founder of the wildly popular brand “My Cookie Dealer,” recounted his extreme eating regimens from his early bodybuilding days. To pack on sheer mass, Morel had to train himself to eat 12 times a day, consuming a staggering 150 to 200 grams of carbohydrates per meal. His famous cheat meals, which often consisted of pizza followed by his wife’s homemade cookies, eventually sparked the creation of his business. Today, My Cookie Dealer is a massive success, famously selling out drops of 30,000 to 40,000 cookies in less than a minute. Morel even reminisced about an infamous eating challenge video where he woke up at 3:00 AM to consume two entire boxes of cereal and a gallon of milk, followed by massive meals of pizza, Five Guys, and French toast later in the day.
Current competitors also shared insights into the grueling reality of professional prep. Stories circulated about brutal leg days preparing for the Arnold Classic alongside top competitors like Ramon, which were so nauseatingly intense that they resulted in athletes puking in the gym bathroom before immediately marching back out to finish their sets. Meanwhile, athletes like Regan Grimes discussed their careful approaches to the Olympia, focusing on adding crucial stage weight while training alongside reigning champions like Derek Lunsford. Through all the intense training, athletes heavily emphasized that health remains the utmost priority—especially for those who have started families and want to ensure they live long, healthy lives for their children.
Upgrade Your Facility with SuperFitness
The one-year anniversary of Muscle Inc. was a profound reminder of the passion, dedication, and community that drives the fitness industry forward. Whether you are an IFBB Pro building the next legendary training facility or an everyday fitness enthusiast setting up the ultimate garage gym, having the right tools is essential for success.
As endorsed by legends like Jay Cutler, Flex Lewis, and Guy Cisternino, SuperFitness New & Used Gym Equipment is your premier partner in fitness. We provide world-class, commercial-grade machines to customers worldwide, ensuring you get exactly what you need to achieve greatness. If you are looking to create an inspiring space, reach out to SuperFitness today. With our massive warehouse inventory and unbeatable pricing, we are ready to help you build your dream gym.
Follow the Featured Athletes & Brands
Antoine — @antoinev87
Flex Lewis — @flex_lewis
Goob — @goob_u2
Guy Cisternino — @guycisternino
Muscle Inc. Gym Bethlehem — @muscle_inc_gym_bethlehem
Jay Cutler — @jaycutler
Joe Sullivan — @joesullivan_aod
Juan Diesel Morel — @juandieselmorel
My Cookie Dealer — @mycookiedealer
Kai Greene — @kaigreene
Lauralie — @lauraliechap
Matt Greggo — @mattgreggo
Regan Grimes — @regangrimes
Ross Flanigan — @rossflanigan_gainz
Flavor Gang — @flavorgangofficial