Designing Greatness: Inside the Valuetainment Gym Build

When Patrick Bet-David (PBD) reached out to Superfitness to build a world-class gym for the Valuetainment headquarters, we knew this wasn’t just another equipment delivery. This was about creating a high-performance environment that matched the intensity and brand of one of the world’s leading media companies.

In our video, We Built Patrick Bet-David a SICK GYM!, Steven takes you behind the scenes of the design, the delivery, and the final reveal of this elite facility.

A Vision for High Performers

A gym at a corporate headquarters shouldn’t feel like a sterile hotel fitness center. For PBD and the Valuetainment crew, the goal was clear: create a space where high-performers, athletes, and creators actually want to train.

The project involved:

• Custom Branding: Ensuring the equipment and aesthetic aligned with the Valuetainment “look and feel.”
• Optimal Flow: Designing a layout that maximizes space without sacrificing the training experience.
• Vibe Check: Selecting lighting and equipment finishes that inspire hard work the moment you walk through the door.

Selecting the Right Iron

One of the most critical parts of the build was choosing the equipment. At Superfitness, we specialize in both new and certified pre-owned commercial equipment, allowing us to pull from the best brands in the industry to create a curated mix.

For Valuetainment, we prioritized pieces that offer a “real work” feel—heavy-duty racks, precision-engineered cable machines, and ergonomic plate-loaded equipment. Whether it’s for a quick lunch-break pump or a serious lifting session, every piece was chosen for its durability and biomechanics.

Why Branding Your Space Matters

In the video, Steven discusses why the “vibe” of a gym is just as important as the machines themselves. For a business like Valuetainment, the gym is an extension of their culture. By using top-tier equipment from Superfitness, they’ve created a perk that helps attract and retain high-level talent while promoting a culture of health and discipline.

Bring the Superfitness Standard to Your Facility

You don’t have to be a media mogul to get a professional gym design. Whether you are building a private home gym in Las Vegas or a commercial club in North Carolina, we bring the same level of passion and expertise to every project.

What we offer:

• Consultation: We help you pick the right gear for your specific space.
• Massive Inventory: Access to our 170,000 sq. ft. warehouse in Burlington, NC.
• Expert Logistics: We handle the shipping and installation, so you don’t have to.

Ready to build your dream gym?

• Visit our Showroom: 908 Sandy Cross Rd, Burlington, NC 27217
• Call or Text Steven: 336-516-3650
• Shop the Inventory: www.superfitnessgymequipment.com

Watch the full Valuetainment build here:

• Follow Patrick on IG: @patrickbetdavid
• Follow Valuetainment on IG: @valuetainment